Tag is a 2018 American comedy film directed by Jeff Tomsic (in his feature directorial debut) and written by Rob McKittrick and Mark Steilen. The film is based on a true story that was published in The Wall Street Journal about a group of grown men, played by Ed Helms, Jake Johnson, Hannibal Buress, Jon Hamm, and Jeremy Renner, who had spent one month a year playing the game of tag since their childhood. Annabelle Wallis, Isla Fisher, Rashida Jones, and Leslie Bibb also star. The film was released June 15, 2018, by Warner Bros. Pictures. It received mixed reviews from critics and has grossed $78 million worldwide, against a production budget of $28 million.

Plot

Hogan Hoagie Malloy, Bob Callahan, Randy Chilli Cilliano, Kevin Sable and Jerry Pierce have been playing tag since 1983 during the month of May, with Jerry being the only member of the group who has not been tagged. Hoagie recruits Bob, Chilli and Kevin for one last attempt to tag Jerry, telling them that Jerry plans to retire after this year s game because of his upcoming marriage. Rebecca Crosby, a Wall Street Journal reporter doing a piece on Bob, joins them and decides to write an article on the friends. They are also accompanied by Hoagie s wife Anna.

Once in their hometown, they locate Jerry and make an attempt to tag him, but are quickly overwhelmed by Jerry s skill. Jerry introduces his fiancee Susan. While the others express disappointment over not being invited to the wedding despite their close relationship (Jerry knew he would almost certainly be tagged or at least targeted during the ceremonies), they agree to not play the game at any wedding-related events in exchange for invitations to the wedding. Despite this, the group makes several attempts to tag Jerry, but come up short, with one of the attempts leaving Hoagie, Chilli, and Kevin in painful traps, set by Jerry. During the rehearsal dinner, Susan reveals to the guys that she is pregnant.

Defeated, the group try to build a new plan. After finding out Jerry attends Alcoholics Anonymous meetings, the group decide to strike his next meeting, which is on his wedding day. In preparation, they lock every exit and dress up as members of AA. They make their move and almost tag Jerry, but once he finds himself trapped in the church, Jerry retreats to the communion wine storage. He stays there for hours as the guys besiege the room, until Susan comes by, with the wedding just a few hours away. Susan berates Jerry for risking their wedding for a childish game but suddenly appears to have a miscarriage. Jerry comes out to help. Chilli is convinced that it is a ruse, but the situation seems authentic, and Jerry himself also tells them he is not playing around and the two leave.

The guys receive texts that the wedding is postponed due to the potential miscarriage. However, a suspicious Anna sees that the bridesmaids all made similar Instagram posts. With one of the bridesmaids having a crush on Bob, and also having a private profile, Anna creates a fake profile for Bob in order to bait the bridesmaid for the truth. Once they get access, they see a post from the bridesmaid of Susan in her dress, showing that the wedding is still on schedule. Incensed by the trick, the gang decide to crash the wedding. Upon their arrival, Susan confirms the hoax, including the pregnancy. Angry at Jerry for lying, Hoagie decides to tag Jerry at the end of the ceremony after he and Susan kiss. Hoagie charges at Jerry and ends up tackling the pastor to the ground. Hoagie then loses consciousness, which Jerry thinks is a ruse, but Anna confirms that Hoagie s condition is serious and calls for an ambulance.

Everyone meets up at the hospital where Hoagie tells them the truth: he had lied about Jerry quitting after the season because he wanted to reunite with his friends after he recently discovered a tumor on his liver; he was concerned that he might not be alive for the following year and was heartbroken at possibly dying without seeing Jerry finally get tagged. Jerry chooses to swallow his pride and allows Hoagie to tag him. The group starts the game again, running around the hospital as they did as children, and change their rules so Anna and Rebecca can play as well.

Before the credits roll, a photograph is displayed, showing the real group of ten men that inspired the film, who continue to play to this day.

Cast

• Ed Helms as Hogan Hoagie Malloy Jaren Lewison as Teen Hogan Braxton Bjerken as Young Hogan
• Jaren Lewison as Teen Hogan
• Braxton Bjerken as Young Hogan
• Jake Johnson as Randy Chilli Cilliano Kevin Moody as Teen Randy Tyler Crumley as Young Randy
• Kevin Moody as Teen Randy
• Tyler Crumley as Young Randy
• Jon Hamm as Bob Callahan Elijah Marcano as Teen Bob Braxton Alexander as Young Bob
• Elijah Marcano as Teen Bob
• Braxton Alexander as Young Bob
• Hannibal Buress as Kevin Sable Xavion Shelton as Teen Kevin Legend Williams as Young Kevin
• Xavion Shelton as Teen Kevin
• Legend Williams as Young Kevin
• Jeremy Renner as Jerry Pierce Maxwell Ross as Teen Jerry Brayden Benson as Young Jerry
• Maxwell Ross as Teen Jerry
• Brayden Benson as Young Jerry
• Annabelle Wallis as Rebecca Crosby, a Wall Street Journal reporter
• Isla Fisher as Anna Malloy, Hogan s wife
• Rashida Jones as Cheryl Deakins Kella Raines as Teen Cheryl Th Yana Star as Young Cheryl
• Kella Raines as Teen Cheryl
• Th Yana Star as Young Cheryl
• Leslie Bibb as Susan Rollins, Jerry s fiancée
• Steve Berg as Louis
• Nora Dunn as Linda, Hogan s mother
• Brian Dennehy as Mr. Cilliano, Randy’s father
• Thomas Middleditch as Dave
• Lil Rel Howery as Reggie
• Sebastian Maniscalco as Pastor
• Carrie Brownstein as Therapist (uncredited)

Production

The film is based on a real-life group of friends from Spokane, Washington, known for playing a month-long game of tag every February over a 28-year period, governed by a contract written by Patrick J. Schultheis. The group was profiled in The Wall Street Journal in January 2013, after which they began receiving offers to adapt their story into a film. They sold the rights to their story the next month. It was initially developed with Will Ferrell and Jack Black in mind; however, both eventually left the project.

By March 2016, Ferrell and Black were no longer attached to the project, Jeff Tomsic was set to direct the film, and Ed Helms and Tracy Morgan were cast. In April 2017, Jeremy Renner and Hannibal Buress joined the cast. Morgan then left the project due to scheduling conflict issues. In May, Jake Johnson and Annabelle Wallis were cast. Jon Hamm, Isla Fisher and Rashida Jones were cast in June, with filming due to begin in Atlanta, Georgia, later in the month, specifically on June 23, with casting for extras issued. Leslie Bibb was added to the cast as filming began on June 20.

Principal photography began in June 2017 in Atlanta, Georgia. In July 2017, Jeremy Renner fractured his right elbow and left wrist after falling 20 feet while performing a stunt. He ended up performing the stunt a second time before going to the hospital, and the production team used CGI to remove his casts in post-production.

Reception

Box office

Tag grossed $54.7 million in the United States and Canada, and $23.4 million in other territories, for a total worldwide gross of $78.1 million, against a production budget of $28 million.

In the United States and Canada, Tag was released on June 15, 2018 alongside Incredibles 2, and was projected to gross $12–16 million from 3,382 theaters in its opening weekend. The film made $1.3 million from Thursday night previews, similar to the $1 million made by fellow R-rated comedy Game Night the previous February, and $5.4 million on its first day. It went on to open to $14.9 million, finishing third at the box office, a figure Deadline Hollywood said isn t bad, isn t good, it s OK considering its $28 million production cost. It dropped 45% to $8.5 million in its second weekend, finishing fourth, and $5.6 million in its third weekend, finishing sixth.

Critical response

On Rotten Tomatoes, the film has an approval rating of 56% based on 203 reviews, with an average rating of 5.5/10. The website s critical consensus reads, For audiences seeking a dose of high-concept yet undemanding action comedy, Tag might be close enough to it. On Metacritic, the film has a weighted average score of 56 out of 100, based on reviews from 35 critics, indicating mixed or average reviews . Audiences polled by CinemaScore gave the film an average grade of B+ on an A+ to F scale, while PostTrak reported filmgoers gave it a 78% overall positive score.

Peter Debruge of Variety magazine wrote: Tag leaves audiences energized and, dare I say, inspired, having delivered all that outrageousness…in service of what ultimately amounts to a sincere celebration of lasting human connections. A. O. Scott of The New York Times wrote: Tag, unlike too many of its recent ilk, at least bothers to be a movie, rather than a television sketch distended to feature length. The performers don t seem to have been shoved in front of the camera and instructed to be funny. They have to work for their laughs, and to find coherence as an ensemble.

Jon Frosch of The Hollywood Reporter called the film neither bad nor good, but rather, despite its out-there story, almost numbingly ordinary: an easy, breezy action-com that s sometimes amusing but rarely funny, competent rather than inspired.

Home media

Tag was released on digital copy on August 17, 2018, and on DVD and Blu-ray on August 28, 2018.

Year	2018
ReleaseDate	2018-06-15
RuntimeMins	100
RuntimeStr	1h 40min
Plot	A small group of former classmates organize an elaborate, annual game of tag that requires some to travel all over the country.
Awards	Awards, 3 nominations
Directors	Jeff Tomsic
Writers	Rob McKittrick, Mark Steilen, Russell Adams
Stars	Jeremy Renner, Ed Helms, Jake Johnson
Produced by	Richard Brener,Todd Garner,Walter Hamada,Dave Neustadter,Hans Ritter,Sean Robins,Mark Steilen
Music by	Germaine Franco
Cinematography by	Larry Blanford
Film Editing by	Josh Crockett
Casting By	Rich Delia
Production Design by	David Sandefur
Art Direction by	Shawn D. Bronson,Priscilla Elliott,Doug Fick
Set Decoration by	Helen Britten,Matthew Groves
Costume Design by	Denise Wingate
Makeup Department	Wendy Bell,Felicity Bowring,Anthony Brooks,Lawrence Davis,Reggie Doss,Tracy Ewell,Kimberly Jones,Lindsay McAllister,Tariq Nevar,Elizabeth Robinson,Shunika Terry,Philonese West,Michael White,Mi Young,Stephanie Arble,Tim J. Hays
Production Management	Will Greenfield,Chelsea Krant,Sara Romilly,Christopher H. Warner
Second Unit Director or Assistant Director	Brandon Folsom,Robert S. Hoffman,Rachel Keenan,Eric Linden,Paul Schneider,Tom Tresemer,Jeffrey Wetzel,Ben White,Jessie Sasser White
Art Department	Justin Allmett,Eric J. Bates,Justin Cammer,Mel Case,Jeremiah Castleman,Colin Crapser,Jonathan Dossman,Andrea Doyle,Brett Fahle,Brenda Findley,Jared Fleury,Jennifer Fleury,Tyler Free,Tracey Illingworth-Cramer,Mark Keever,Tracysean Lahey,Stephanie Little,Brett McGinnis,Joseph Nadeau,Chase Reign,Natosha Riedl,Robert Rosegren,Anne-Marie Saville,Samuel Shin,Natalie Taylor Smith,Yolande Thame,Brian C.A. Thomas,Brittany Upchurch,Kevin Welborn,Richard Blake Wester,Dwight Tank Woodruff
Sound Department	Davi Aquino,Greg Crawford,Ezra Dweck,Brittany Ellis,Sandra Fox,Shane Hayes,Greg Hedgepath,Jerrid Jones,Goro Koyama,Sean Madsen,Andy Malcolm,Mark A. Mangini,John Maskew,Matthew Nicolay,Kevin O Connell,Jeffrey A. Pitts,Kevin Schultz,Richard Marty Simpson,Serena Simpson,Unsun Song,Don White
Special Effects by	Richie Bearden,Becca Han,Justyn David Miller,Jossakeed Profit,Chris Sciacca,Andi Sowers,Ian Sutton,Dean Tyrrell,Russell Tyrrell
Visual Effects by	Keith Anderson,Kilyoung Baek,Zach Bailor,Jasper M. Baltzersen,Tanner Bartlett,Teddy Cheong,Leslie Chung,Tiffany Chung,Xinyue Cui,Lucas De La Torre,David De Leon,Fabienne DeMars,Steve DiNozzi,Wes Dorough,Phylicia Feldman,Ryan Freer,Blake Goedde,John Grower,Bryan Haines,Jason Howey,Nicholas Johnson,Duncan Key,Chris LeDoux,Kim Menaster,Karen M. Nichols,Daniel J. Pastor,Sean Pollack,Mikaiel Russ,Jason Sanford,Brock Shekelton,Paul Song,Ben Sumner,Tyler Tometich,Jack Van Nuis,Joshua Young
Stunts	Rocky Abou-Sakher,Randall Archer,Damien Bray,Miles Brew,Nikki Brower,Billy Bussey,Christopher Clements,David Conk,Wayne Dalglish,Keith Splinter Davis,Greg Dela Riva,Jayson Dumenigo,Kieran Gallagher,Bobby Hernandez,Scott Hunter,James Hutchison III,Corey Michael Lincoln,Eric Linden,Tony McFarr,Kyle Mclean,Mark R. Miscione,Anthony Molinari,Jane Oshita,Jordan Scott,Nick Stanner,Tag,Thom Khoury Williams
Camera and Electrical Department	Cua-Cua Apey,Dumaine Babcock,Nick Barros,Tyler Bastianson,Steven Betolatti,Mitch Blasingame,Steven Capitano Calitri,J. Christopher Campbell,Taylor Case,Josh Cassida,Chris D. Chapman,Duane Codrington,Ross Coscia,Bobby Costello,Darren Council,Justin Dombrowski,Tommy Donald,Cooper Dunn,Christopher Duskin,Joey Evora,James Biggame Gallimore,Wesley Garrison,Matthew Gay,Clay Gibson,Thomas Gossard,Esteban Hernandez,Jonathan Hilton,Michael W. Hoban,Michael Infante Jr.,Mat Irby,Scott Jolliff,Max Junquera,Kyle Bono Kaplan,Justin Keller,Steve Kupfer,Jon Ladd,Bret Lanius,Robert Bryce Milburn,Jarrett Morgan,Tony Murima,Daniel Murphy,Louie Northern,Steve Pittman,Antimo Ponticello,Kelly Poor,Colin Michael Quinn,Melanie A. Ragone,Nathan Rigaud,Ross Sebek,Jake Simmons,James C. Sossamon,Joshua Spivey,Mark Wilson Sunderland,Kevin Terrell,Peter Thoren,Kenneth Venghaus,Trey Volpe,Joe Waistell,Ryan Weisen,Court Wheeler,Sterling Wiggins,Dalton Wright,Justin Yard
Casting Department	Ressie Burtley,Jamie Lynn Catrett,Terri Douglas,Tara Feldstein,Coco Kleppinger,Joseph C. Nelson,Chase Paris,Robb Pendleton,Adam Richards,Patrick Rokn,Justin Tucker
Costume and Wardrobe Department	Carl Ulysses Bowen,Meredith Coats,Kate Duke,Keith Hudson,Kristen Kadel,Erinn Knight,Emily Kramer,Julia Saeri Lee,Ashley Marie Parker,Susan Russell,Julia Rusthoven,Kate Swartz,Shelby Tompkins
Editorial Department	Sara Beth Bennett,John Daro,Jasmine Everett-Lewis,John Elliott Houston,Borna Jafari,Kyle King,Diana Lam,Bruce Lomet,Kristine McPherson,Alix Mendoza,Christopher Obal,Stuart Sperling
Location Management	Keegan Molan,Constance Nava,Rob Pittard,Danielle Robarge Rusk,Andrew L. Ullman,Johnny Chen,Michael Haro,Yi Shin Lee,Danielle Robarge Rusk,Sharif Salama
Music Department	Alan Abramek,Alex Al,Kim Baum,David Boucher,Jacob Braun,Reid Bruton,James Carroll,Matt Chamberlain,John W. Chapman,Luis Conte,Blake Cooper,Randy Crenshaw,Daniel DiPrima,Jessica Dolinger,Monique Donnelly,Leah Harrison,Paul S. Henning,Gabe Hilfer,Charlene Ann Huang,Drew Jordan,Brian Kilgore,Edie Lehmann Boddicker,JJ Lopez,Benjamin Marrero,Martin McClellan,Aaron Meyer,Louie Schultz,Fletcher Sheridan,Soya Soo,Andrew Synowiec,Alvin Wee,Booker White,Nicholas J. Cazares
Script and Continuity Department	Will Freeman,Melissa Yount
Transportation Department	Craig Michael Beck,Larinda Carnes,Tony Lee Davis,Ken Goldwasser,Nathan May,Rick Parkinson,Thomas Van Schaick,Charlie Wright
Additional Crew	Kavita Amar,Nicholas Anthony,Steve Apostolina,Jenny Arasi,Samantha Rose Baldwin,Chelsea Banglesdorf,Chelsea Barker,Katie Benson,John Blanford,Jillianne Brickman,Cassie Brunke,Sabrina Byrdsong,Jim Cadenhead,Brandon Calhoun,Juan Cervantes,Jonah Cloer,Erin Bradley Dangar,Jennifer Davis,Andrew Deneau,Spencer Drees,Elizabeth Driscoll,Robert John Dubiel,Matthew Eldridge,Cassie Estelle,Jennifer Ferrand,Bradley Field,Mario Garcia,Jackson Giles,Elizabeth Guiberteau,Katie Hathaway,Kathryn Hensel,Patrick Hodges,John Howington,Daniel Castle King,Leah Rae Kmosko,Chelsea Krant,Ethan Krant,John C. Kruize,Marcella Lentz-Pope,Faleshia Lo,Kathleen Loesel,Anna Mack,Liam Marcy,Patrick McAfee,Kimberly Auron McKeown,Nick Moyer,Kim Mross,Nicole Nasca,Jon Oliver,David A. Oster,Angelica Perez-Castro,Kristen Portanova,Carl S. Pyrdum Jr.,Montae Reed,Eleni Rivera,Alan Robbins,Vinisha Rumph,Drew Sanchez,Christina Sheehey,Michelle Sturdivant,Justina Tai,Karen Turner,JP Valenti,Shelby Q. Warren,Beth Anne Watts,J. Wells Jr.,Kristoffer Ryan Winters,Shelby Young,Sarah Roberts
Thanks	Bill Akers,Chris Ammann,Rick Bruya,Joey Caferro,Brian Dennehy,Mike Konesky,Mark Mengert,Sean Raftis,Patrick Schultheis,Joe Tombari
Genres	Action, Comedy
Companies	Broken Road Productions, New Line Cinema
Countries	USA
Languages	English, Spanish
ContentRating	R
ImDbRating	6.5
ImDbRatingVotes	133094
MetacriticRating	56
Keywords	tag the game,friendship,hospital,fake pregnancy,bar