Justin Bieber: Never Say Never is a 2011 American 3-D concert film centering on Canadian singer Justin Bieber. It received generally positive reviews from critics. It was released in the United States on February 11, 2011 and grossed $99 million worldwide, against a $13 million production budget. A sequel was released on December 25, 2013, entitled Justin Bieber s Believe.

Its total worldwide sales reached $99,033,954 and was a box office success. In the United States, it is the highest grossing music concert movie since 1984 and the third-highest grossing documentary since 1982.

Plot

The film follows the pop star Justin Bieber during 10 days counting down to what is considered his biggest performance, that of August 31, 2010 in Madison Square Garden, which sold out in 22 minutes. It shows footage of the performances during this period from his My World Tour. It shows excited female fans, and several instances of the One Less Lonely Girl routine of inviting a girl on stage for him to serenade and give flowers to, and of surprising random girls with free tickets to his concerts. The main people around Bieber, being like family and good friends to him, are interviewed, but Bieber himself is not. Various instances of praying together before a show are shown.

The film also includes a visit Bieber made to his hometown while being in Canada for the tour. He is scolded for having damaged his voice while having fun with his old friends. Reluctantly he accepts the postponement of a performance in Syracuse. He is not allowed to speak for some days, and thus recovers enough to do the next performance, at MSG.

Also included are some stories and old videos of Bieber s childhood. He was raised by his mother but also had a very special bond with his maternal step-grandfather. The latter still gets emotional about the time that Bieber and his mother moved to Atlanta.

Cast

• Justin Bieber
• Usher
• Jaden Smith
• Sean Kingston
• Snoop Dogg
• Ludacris
• Miley Cyrus
• Boyz II Men
• Scooter Braun
• L.A. Reid
• Jeremy Bieber
• Hayden Thompson
• Scrappy Stassen Daniel Caesar giveon
• Jay Leno (archive footage from The Tonight Show with Jay Leno)
• Chelsea Handler (archive footage from Chelsea Lately)
• George Lopez (archive footage from Lopez Tonight)

Background

Pre-production

On August 2, 2010, Deadline Hollywood reported that Paramount Pictures was prepping a film featuring the singer. The website also reported that the film, described as a feature biopic would be directed by the Academy Award-winning An Inconvenient Truth s director Davis Guggenheim. The untitled film was said to also include performances from Bieber s My World Tour throughout. Bieber s manager Scooter Braun and Island Def Jam president L.A. Reid were tapped to produce, and the film was tentatively given a Valentine s Day 2011 release date. After the report was published by Deadline, Bieber confirmed the news on his official Twitter account, and verified that it would be released around February 11, 2011. In a following tweet, Bieber stated that the performances for the film would be those set to take place at Madison Square Garden on the tour. On August 4, 2010, Deadline reported that Guggenheim had dropped out of the directing position for the film, in order to concentrate on promotion for Waiting for Superman .

After the future of the film was up in the air for a few days, on August 13, 2010, it was reported that Step Up 3D director Jon Chu was recruited to direct the film. On directing the film, Chu stated that he jumped at the opportunity to tell a story with honesty and heart , as most people did not know that Bieber had a true underdog story. Chu went on to say that he hoped to tell his story in a compelling, genuine way, using all source materials available to convey his tale of becoming an icon for this digital age.

In another interview, Chu said that the movie was for fans and non-fans alike, commenting, we re gonna tell the underdog story of where he came from. He later explained that it was fascinating due to Bieber s story had much to do with the modern digital lifestyle , such as using YouTube, and how it is a pretty cool story for our time. On the type of film, Chu said There s not going to be acted-out scenes and I can t talk about the rest. It s not your typical concert film and it s not going to be a biopic, but it is about his life.

Development

We had this sort of hyperlink idea through the film, which is what makes it really an interesting movie; it s not like the other concert films where you are onstage and then go backstage and then onstage and go backstage. It s not just the concert … this is a musical movie, when words aren t enough in telling the stories of his life,.

—Jon Chu on the hyperlink plot idea of Never Say Never.

On August 24, 2010, on Twitter, Bieber and Chu announced that fans could enter a contest to be a part of the movie by sending a home video singing Bieber s That Should Be Me , or they should Show us how U Smile by sending in a photo or video. The contest lasted for twenty-four hours. On August 31, 2010, filming took place at his concert at Madison Square Garden for scenes for the film, and Bieber donned white and purple attire, his tour colors. Bieber performed his set list, and in addition to opening acts the Sean Kingston and Jessica Jarrell, Iyaz, Boyz II Men, Usher, Miley Cyrus, Ludacris and Jaden Smith appeared and performed songs with the singer. In a review, Jocelyn Vena of MTV News said Any signs that Bieber had fallen ill only two days before weren t remotely evident. He turned his swag on … for the cameras filming the show for his upcoming film.

In explaining the film s plot, Chu said that the film s plot was like a hyperlink , unlike other concert films which only saw music and backstage action, but told the story of the rise of his career, and stories of his life , using music. The director further explained, You know, if he s talking about his youth and talking about his magnetic smile, you start to hear U Smile start to creep in the background and the underscore … you see images from his life, and at the end of that song, the spotlight from the number connects with the spotlight of his tour bus and he goes back into his bed. On the film s direction toward his haters and naysayers, the director commented that the top thing they wanted in the film was honesty , explaining People have a very preconceived notion of Justin Bieber and people can think whatever they want, but we wanted to show the honest other side of Justin.

Promotion

On October 13, 2010, Chu tweeted to send Bieber s fans on an Internet scavenger hunt to solve the puzzle of the movie poster, which would in turn reveal the title of the film. Pieces of the puzzle were revealed by celebrities such as Usher, Ellen DeGeneres, and Ryan Seacrest, and Bieber s manager Scooter Braun. The final piece was revealed two days later, tweeted by USA Today, and it revealed the movie s title, Justin Bieber: Never Say Never.

The first trailer for the film debuted on October 26, 2010, consisting of home and behind-the-scenes footage chronicling his rise to fame, and interviews with people such as Usher and Scooter Braun. Matt Elias of MTV News said it contains eye-popping visuals and sweeping camera moves to give an epic feeling. Elias also stated that the trailer shows that the movie was more than a concert film, and takes you beyond the stage and shows his everyday life , while making a focus on his fans. On the day of the trailer s release, Bieber surprised the audience at the Los Angeles date of his My World Tour by unveiling the trailer. On November 22, 2010, it was revealed that the movie would be screened early on February 9, 2011 for select viewers. Fans were able to purchase tickets for it beginning November 29, 2010, and could also receive official movie merchandise like a souvenir VIP lanyard, a glow stick, a bracelet and purple 3-D glasses for the film. The second official trailer was released on November 22, 2010. It emphasized the 3-D aspect, starting with Bieber throwing popcorn and silly string as the words This Valentine s Day, See Bieber … Like Never Before portrayed across the screen. Shown are montages of home footage, behind the scenes footage, and tour clips, including Bieber throwing his shirt into the crowd. The end of the trailer shows Bieber learning about the cameras used to shoot the 3-D film, as well as trying out the film s trademark purple 3-D glasses.

Production

The news for the film came through July 2010. Production began that summer, leading up to his concert at Madison Square Garden. The film, whose name was not released until October 2010, was directed by Jon Chu. Chu says the film is a documentary, without any acted-out scenes.

Reception

Critical response

On Rotten Tomatoes, the film has an approval rating of 65% based on reviews from 106 critics, with an average rating of 5.79/10. The site s critical consensus reads, As a tour documentary, it s rather uninspired — but as a 3D glimpse of a building pop culture phenomenon, Never Say Never is undeniably entertaining. On Metacritic, the film holds a 52/100 score based on 22 critic reviews.

Box office

It topped the Friday box office by an estimated grossing of $12.4 million on its opening day from 3,105 theaters. It grossed $29,514,054 for the weekend, and was narrowly beaten by the romantic comedy Just Go With It, which grossed $31 million. Never Say Never is said to have exceeded industry expectations, nearly matching the $31.1 million grossed by Miley Cyrus s 2008 3-D concert film, Hannah Montana & Miley Cyrus: Best of Both Worlds Concert, which holds the record for the top debut for a music-documentary. Furthermore, it grossed higher first weekend totals than the 2009 concert film, Michael Jackson s This Is It, which is the highest grossing documentary/concert film of all time, and at least two-times more than fellow teen act Jonas Brothers 2009 3D concert film, Jonas Brothers: The 3D Concert Experience, which it made more in two days than the Jonas Brothers concert did in its entire run.

Its total worldwide sales reached $98,441,954. In the United States, it is the highest grossing music concert movie since 1984 and the third-highest grossing documentary since 1982.

Audience

According to Paramount s exit data, the audience during the weekend of February 11-13, 2011, was revealed to be 84% female. Of the same audience, 67% of viewers were under 25 years of age.

Director s fan cut

The film was re-released limitedly in an alternate version entitled Justin Bieber: Never Say Never – Director s Fan Cut on February 25, 2011 in 3-D theaters in the United States and Canada. This version has 40 minutes of new footage, while 30 minutes of the original have been removed, so the running time is 115 minutes – 10 minutes longer than the original. The screenings are preceded by a short film of The Legion of Extraordinary Dancers, another award-winning project by director Jon M. Chu.

Home video

Paramount Home Entertainment released the film on DVD and Blu-ray on May 13, 2011 in the United States. To promote the release of the film to home video formats, Paramount Home Entertainment also released Never Say Never Weekend (#NSNweekend) using Bieber s official Facebook and Twitter accounts to seed party favors leading up to the release date of Never Say Never on DVD and Blu-ray.

Sequel

Rumors of a sequel to Never Say Never began surfacing the media around May 2012, when Bieber himself hinted a possible sequel for some time. It wasn t until January 2013 when the project was confirmed by Bieber himself tweeting about it. Concert footage was filmed during Justin s Believe Tour on January 26–27, 2013 at Miami s American Airlines Arena. Two months later, in March 2013, a $15 million budget was appointed for the production of the sequel. On October 11, 2013, it was confirmed that Jon M. Chu reprised his role as director for the biopic and will be screened in 3D at the Toronto International Film Festival later in the month. Meanwhile, Justin Bieber released a teaser trailer on his kidrauhl YouTube channel for the sequel to Never Say Never with the tagline There s more to his story and the hashtag #BelieveMovie confirming the sequel title as Believe , to be released on Christmas Day in 3D. The official trailer was released on Yahoo! Movies on November 15, 2013. The day after the trailer was released, director Jon Chu posted a photo on his Instagram account, noting on the caption that Believe would not be released in 3D as the teaser trailer and rumors previously suggested. The film s premiere was held in Los Angeles, California on December 18, 2013.

Parody

Popstar: Never Stop Never Stopping (2016) is seen as a parody of music documentaries such as Never Say Never. It features Martin Sheen, Adam Levine, Mariah Carey, Snoop Dogg, Usher, Seal, Pink, Weird Al Yankovic, Ringo Starr and Justin Timberlake, among others.

Year	2011
ReleaseDate	2011-02-11
RuntimeMins	105
RuntimeStr	1h 45min
Plot	This documentary follows Justin Bieber with some footage of performances from his 2010 concert tour.
Awards	Awards, 2 wins & 6 nominations
Directors	Jon M. Chu
Stars	Justin Bieber, Boyz II Men, Miley Cyrus
Produced by	Justin Bieber,Scooter Braun,Dan Cutforth,Rita Doumar,Archie Gips,Alexandra Lipsitz,Jane Lipsitz,Jonathan McHugh,Douglas C. Merrifield,David Nicksay,Randy Phillips,L.A. Reid,Deena Sheldon,Usher,Lindsay Webster,Jeff Zachary
Music by	Deborah Lurie
Cinematography by	Reed Smoot
Film Editing by	Jay Cassidy,Jillian Moul,Avi Youabian
Production Design by	Devorah Herbert
Art Direction by	Stephen Carter
Set Decoration by	Lia Thompson Roldan
Costume Design by	Kurt and Bart
Makeup Department	Daisy Curbeon,Alyssa Morgan,Tania Ribalow,Vanessa Price
Production Management	Robert Mazaraki,Douglas C. Merrifield,Tricia Miles,David Nicksay,Valerie Flueger Veras,Betsy Megel
Second Unit Director or Assistant Director	Dennis Anderson,David Catalano,Guy Efrat,Jason Fesel,Casey Madigan,Jeffrey Schwartz,David H. Venghaus Jr.
Art Department	Edward Lavin,Nikolai Loveikis,Tom E. Marzullo,Jeff Mazzola,Christian Neski,Joe Sargo,Mark Towey
Sound Department	Joshua Anderson,Benjamin Beardwood,Cameron Boyce,Jim Brookshire,Tim Chau,Makenna Cowgill,Terri Douglas,John P. Fasal,David E. Fluhr,Michael Frohberg,Angela Haney,Tim Hays,Justin Herman,Nils C. Jensen,Blas Kisic,Al-Ling Lee,James Taku Leung,Grace Levinson,Nancy MacLeod,Jared Marshack,John McCormick,Yumi Mizui,James Moriana,Frannie Mouser,Michaela Jill Murphy,Chris Navarro,Emanuel Orlando,Michele Perrone,Eric Pierce,Eric Potter,Liberty Rae,Paul Reed,Maya Rodrigo,Julianna Rose,Kelsey Rose,Michael Stief,Jessica D. Stone,Shane Sweet,Keri Tombazian,Joseph Tsai,Wyatt Tuzo,L. Wyatt Tyzo,Jennifer Visalli,Brett Voss,Clayton Weber,Julie Wilde,Jeffrey Wilhoit,Ryan Young
Special Effects by	Brian Lolly,Eric Pearce,Brian White
Visual Effects by	John Battaglia,John Brooks,Robert Brunelle,Elika Burns,Patrick Campbell,Merlin Carroll,Scott Crafford,Taylor Dees,Austin Ellsworth,Paco Fisher,Amy Garback,Cesar Guevara,Brian Holmes,Chris Holmes,Doug Jaqua,Joseph Jett,Adam Johnson,Steven Joyce,Steven Kaufman,Kelsey Kilbury,John LaBriola,Rob Lombardi,Ariel Loza,Johnny Martinez,Dan Masciarelli,Jeremy McCann,Christopher Morales,Vince Pace,Justin Phelps,Deena Sheldon,Jay Shindell,L. Sidney,Ben Sumner,Paul Tobyansen,Steve Viola,Derrick Whittington,Jeff Zachary
Camera and Electrical Department	Eric Amundsen,Mitchell Amundsen,Mark Anderson,Ryan Andrews,Peter J. Babington,Thomas Bango,James R. Belletier,Kenneth Bender,John T. Bobick,Ethan Borsuk,Kelly Britt,Heather Brown,Robert Brunelle,Ben Brunkhardt,Michael N. Buck,Michael Cambria,Christopher Camiello,Robert Caplin,Jeff Combs,Keith Conod,Joe Datri,Chris DeFranco,Jack Donnelly,John W. Duvall,John J. Ellingwood,Arthur Ellis,John Finnerty,John M. Finnerty,Michael Finnerty,Alfredo Flores,Alfredo Flores,Joseph Fortunato,Nick Franco,James B. Gartland,Mark Grant Jr.,Bradley Grant,Jeff Griffith,Joe Guidry,Eric S. Guthrie,Nathan Haugaard,David Heide,Brian Heller,Pedro Hernández,Darrell Herrington,T.W. John House,Jason Jennings,James Jermyn,Joe Jett,Adam Johnson,T.J. Josefy,Steven Joyce,Kevin Kasarda,Stephen Kazmierski,Meg Kettell,John W. Kuegel,Thomas Lappin,Kevin Lawson,Edward R. LeHane,Chris Leonard,Scott Maher,Bobby Mancuso,Aaron Marquette,Jeremy McCann,Paul C. McKenna,Eugene Meienhofer,Dan Merrill,Joey Metzger,Lawrence Montemayor,Chrisko Morales,Michael S. Mullen,Robert Murphy,Evan Nelson,Christopher Norr,Frank Nunez,Ivan Ortiz,Matt Pace,Rocco Palmieri,George Patsos,Anthony Fung Rai,Scott H. Ramsey,Jeff Ravitz,Kyle Rudolph,Andy Ryan,Louis Sabat,Lowell Schulman,Matthew Selkirk,Scott C. Smith,Baird Benton Steptoe Jr.,Rodney Taylor,David J. Thompson,Theresa Vitale,Andrew Waruszewski,Richard Westlein,Mike Yurich
Casting Department	Terri Douglas
Editorial Department	J.D. Ashe,Damon Brown,Brandie June Chernow,Gregory Cusumano,Anthony Davis,Valance Eisleben,Ethan Henerey,Eva Honegger Sarrafan,Basuki Juwono,Raymond McCoy,Carl McKay,Corbin Mehl,Bill Missett,Harry Muller,Steve M. Ngo,Carrie Oliver,Jonathan Barnett Peters,Davis Reynolds,Ashley A. Riddle,Kazem Roghani,Michael Sarver,Jennifer Scudder Trent,Jason Sinclair,Anna DiNuovo Slaughter,Mike Sowa,Andre Trejo,Stacy Underhill,Mike Vasovski
Location Management	Eric Dilucente,Guy Efrat,Ayo Ogundele
Music Department	Jamaica Craft,Sandy DeCrescent,Kuk Harrell,Hi-Hat,Abraham Libbos,Manny Marroquin,Kevin McKeever,Peter Rotter,Zack Ryan,Jason Ryterband,Peter Seibert,Jeremy Silver,Jesse Corparal Wilson,Denise Carver
Script and Continuity Department	Melinda Taksen
Transportation Department	Adesola Adeyeye,Kevin Flynn,Peter Krienbihl
Additional Crew	Greg Accetta,Olivier Arnesen,Allison Barash,Ingrid K. Behrens,Paul Bischot,Julie Boardman,Robin Burke,T.C. Carter,Al Cerullo,Christina Chenevert,Michael Chenevert,Christina Chow,Eben Davidson,Katherine DeJesus,Steven Doss,Monica Estrada-Browne,Luan Evans,Mark Evans,MacKenzie Fallon,Kelly Feustel,Eric Finkelstein,Bruce Fowler,Lauren Fox,Erica Getler,Rob Goodrich,Eddie Griffith,Clate Hendricks,James Hinton,Jonathan Hoeg,Odunola Idowu,Kevin F. Jacobsen,Saj Jayasinghe,Rustin Jessen,Jamie Joseph,Steven Julien,Troy Kirby,Allison Klein,Nicole Lederman,Heather Longerbeam,Emilie Maison,Theresa L. Marsh,Mark Mayer,Foster McLaughlin,Michael McManus,Nelson Monteiro,Tien Nguyen,Oluwatimilehin Ogundele,Timothy Ogunleye,Charles Oliver,Benjamin Orozco,Danielle Patrick,Derek Peterson,Streeter Phillips,Sebastian Podesta,Daniel Popent,Amy Powell,Frank Reina,Brandon Ripley,Julianna Rose,Erin Rott,Danielle Rubin,Daniel Ruiz,Kori Sparks,Theo Spielberg,Owen Spruill,Kristen Patterson Terry,Corey Trench,Jodi Tripi,Jennifer Wahlquist,D Dan Walton,Brian J. Wolstencraft,Joanna Lara Zuppardi
Thanks	Anil Kumar,Jennifer A. Mancuso,Jim Schramm
Genres	Documentary, Music
Companies	Paramount Pictures, Scooter Braun Films, L.A. Reid Media
Countries	USA
Languages	English
ContentRating	G
ImDbRating	1.6
ImDbRatingVotes	76269
MetacriticRating	52
Keywords	year 2010,2010s,justin bieber,documentary produced by subject,manager